Onboarding questionnaire

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Fill in during the kickoff call + positioning call (W1-W2). Save per section whenever you want. Everything is partial upsert: no section overwrites the others.

Contract

Formula, phase, legal info (table client_contract)

Formula

Phase

Launch started

Launch ended

Monthly started

Contract ref (CTR-…)

Legal name

SIRET

Legal address

Legal representative

Admin notes (contract)

Brand visual

Palette · Fonts · Profile assets (client-visible)

Palette (hex + role)

Roles: primary, accent, neutral_bg, neutral_text, etc.

Heading font (name)

Body font (name)

Heading weights (comma-separated)

Font source (URL)

Avatar URL

Banner URL

Logo URL

Editorial system

Categories (≤7) · Cadence · Naming (≤3) (client-visible)

Content categories (up to 7)

Posts per week

Days (comma-sep)

Times per platform (JSON)

Cadence notes

Naming gammes/offres (≤3) — name + tagline

Long-form documents

Positioning · Editorial strategy · Pricing strategy (client-visible)

Positioning document (vision, ton, personas, narratifs, axes)

Editorial strategy (categories, funnel, CTAs, templates)

Pricing strategy

Production system

Tournage locations · Overlays library V1 · Highlights · Subtitles · Website (client-visible)

Tournage locations (code · name · notes)

E.g. B1-B5 = Boutique · G1-G4 = Storage · M1-M3 = Home · A1-A3 = Workshop.

Overlays library V1 (id · title · type · description)

Built in order during onboarding. New versions added later via the monthly questionnaire.

Highlights covers (id · label · asset URL)

Subtitles template (JSON spec or notes)

If relevant. Otherwise leave empty.

Website assets (JSON: url, theme, key_pages)

Admin-only payload

⚠ Never exposed to client · Safe Zones logic

Benchmark concurrentiel (raw)

Inspirations sources (@handles, one per line)

Pricing margins / hypotheses (internal)

Admin notes (brand bible)

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